Behind the Scenes: How GameScent Went from Concept to Reality
When we first set out to create GameScent, the vision was clear—bring gaming to life through immersive scent technology. Like any ambitious idea, turning that vision into a reliable, market-ready product required more than just a concept. It demanded partnership, testing, and expertise.
That’s why we were proud to work with HitSelectAgency.com.
From Prototype to Polished Product
Our early device worked in theory, but the original adapter struggled with bugs that limited performance. With Hit Select Agency’s guidance, we were able to identify issues with audio quality, refine our sound cues, and begin shaping a system that could deliver scents precisely when players expected them.
Building the Data Foundation
Hit Select Agency understood that data would be critical to refining our product. They helped us design and direct the creation of a custom dashboard to monitor which scents were being triggered most, track gameplay patterns, and allow global adjustments to release timing. This gave us insight into how players were really experiencing GameScent, and it became a cornerstone of our ongoing improvements.
Refining Hardware and Expanding Scents
Through this collaboration, we optimized scent usage, reduced misfires, and began programming additional scents. A new adapter was designed under Hit Select Agency’s direction to replace the buggy prototype, ensuring that performance matched the promise of the technology.
Beta Testing and Iteration
To make sure every improvement was player-driven, Hit Select Agency organized and ran our beta testing program from the ground up. They recruited testers, managed feedback, and brought critical insights back to our team. Those cycles of iteration were essential in shaping the GameScent experience.
Marketing and Reaching Gamers
Bringing a product to market requires more than engineering. Hit Select Agency led the charge in developing our website, messaging, Amazon presence, ads, and creative assets. To strengthen our paid strategy and SEO, they partnered with CDS CustomDigitalSolutions.co, ensuring that our message reached the right audiences with impact.
A Partnership That Brought GameScent to Life
While GameScent provided the vision, it was our partnership with Hit Select Agency that helped transform that vision into a product ready for gamers everywhere. From refining hardware and scents to building the marketing engine behind our launch, their expertise was instrumental in bringing GameScent from concept to reality.